Akhila George
Available for full-time roles · Dubai, UAE
Dubai, UAE

AkhilaGeorge

Marketing Specialist | Graphic Designer

Social Media Specialist · Video & Photography · Content Creator — building full-funnel brand stories from concept to conversion, based in Dubai.

Akhila George, full-length portrait
About

Marketing built on a design foundation.

Marketing Specialist and designer with 3 years across paid advertising, SEO, content creation, video editing, social media management, and lead generation.

I currently drive digital marketing for Medcare, a US-based telehealth company, owning campaigns from planning through to conversion — and I bring a freelance background in web development, brand strategy, and podcast/video production alongside it.

My design foundation (Figma, Adobe Creative Suite, Canva) means the content I plan is also the content I build. I'm comfortable running multiple clients and channels at once, and I'm looking to bring a full-funnel, data-informed skill set to my next role in Dubai.

3+Years across marketing & design
1M+Organic views on flagship video
6Disciplines under one roof
Skills

Six disciplines, one workflow.

The tools that carry a campaign from strategy to a finished, on-brand asset.

Paid Advertising

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Campaign Planning & Optimization

SEO & Analytics

  • SEO
  • Google Analytics
  • SEMrush
  • Performance Reporting

Content & Creative

  • Video Editing (CapCut, Premiere, Photoshop)
  • Podcast Production
  • End-to-End Content Creation
  • Logo & Brand Design
  • Copywriting
  • Canva
  • Figma

Social Media

  • Strategy & Management
  • Instagram
  • LinkedIn
  • Facebook
  • Meta Business Suite
  • Hootsuite

Lead Generation & Strategy

  • Funnel Management
  • Client Management
  • Marketing Planning

Web & Tools

  • WordPress Web Development
  • Web Design
  • HubSpot
  • Google Workspace
Selected work

Case studies from the last three years.

A cross-section of full-funnel work — from paid lead generation to on-set video production and brand identity.

01 Telehealth · Full-funnel marketing

Medcare — Multi-Platform Marketing for a US Telehealth Brand

Own end-to-end digital marketing for a US telehealth company's Dubai operations: Google Ads and Meta Ads lead generation, SEO, and content across Instagram, YouTube, TikTok, and X, including bilingual English/Spanish video and podcast production.

Flagship YouTube videos have crossed 1M+ organic views
02 Podcast & video studio

Vision Frame Studios — Podcast & Video Production, Brand + Client Marketing

Handle client accounts end-to-end — lead generation through quotations to conversion — for a Dubai podcast and video production studio. Run Meta Ads lead campaigns, produce on-site podcast/video shoots, grew the studio's Instagram and TikTok from scratch, and designed the studio's logo and brand identity. Also designed the studio's physical space — a green screen production room and a podcast interview set, built out from a plain office.

03 Freelance

Web & Brand Identity

Built and maintained business websites, designed logos and brand assets, and ran marketing strategy and LinkedIn presence for freelance clients — Ezer HR and Iype's Holiday Homes.

04 UI/UX design

UI/UX Design — Cognifyz Technologies

Designed responsive UI layouts and interactive prototypes for web and mobile in Figma, refined through usability testing.

Brand identity

Logos and brand systems, built from scratch.

Two brands designed end to end — logo, colour, and the collateral that carries it across apparel, web, print, and social.

Vision Frame Studios

Logo and full brand identity for a Dubai podcast & video production studio, designed alongside their social presence and physical studio build.

Vision Frame Studios logo on black background
Vision Frame · Mockups Vision Frame Studios logo applied to a branded polo shirt and staff ID badge

Apparel & ID badge

Logo applied to staff polos and event ID badges.

Vision Frame · Mockups Vision Frame Studios website mockup shown on a laptop

Website mockup

Homepage concept for the studio’s “Rent a Studio” booking site.

Vision Frame · Mockups Vision Frame Studios Instagram profile and content mockup

Social media presence

Profile and content mockups designed for Instagram.

Vision Frame · Colour Vision Frame Studios brand colour palette in yellow, white, and black

Colour system

Signature yellow paired with black and white across every touchpoint.

Ezer HR

Logo and brand identity for a UAE HR, recruitment & immigration consultancy, plus their printed company profile.

Ezer HR logo, tagline Empowering people, elevating business
Ezer HR · Collateral Ezer HR company profile brochure, page one, showing services and about us

Company profile — page 1

Services, brand colours, and imagery laid out for a printable company profile.

Ezer HR · Collateral Ezer HR company profile brochure, page two, showing mission, vision, and sectors served

Company profile — page 2

Mission, vision, and the sectors the consultancy serves.

Podcast production

Scripts to screen, produced end to end.

Behind-the-scenes on Medcare's podcast series — writing episode scripts, coordinating guests and shoots, directing in-studio, and publishing bilingual English/Spanish episodes.

Work in action

Screenshots from the campaigns above.

A closer look at the platforms and spaces behind the work above — Medcare's campaigns, plus the graphic design and studio build for Vision Frame Studios.

Medcare · SEO Google search result showing medcare.org ranking on page 1 for a Medicare telehealth search

Organic search ranking

medcare.org landing on page 1 of Google for a core telehealth search term.

Medcare · Meta Ads Meta Ads Manager campaigns dashboard showing managed ad campaigns

Meta Ads Manager

Lead-generation campaigns planned, launched, and tracked across Facebook & Instagram.

Medcare · Google Ads Google Ads performance overview dashboard

Google Ads overview

Search campaign performance — clicks and impressions tracked over a 30-day window.

Vision Frame · Graphic Design Instagram grid of product graphics designed for Vision Frame Studios

Instagram product graphics

Gear and equipment posts designed and published for @visionframeae.

Vision Frame · Studio Design Green screen production room designed for Vision Frame Studios

Green screen production room

Lighting and set design for chroma-key video and content shoots.

Vision Frame · Studio Design Podcast interview set designed for Vision Frame Studios

Podcast interview set

A warm, camera-ready two-seat set built for client interviews and podcasts.

Medcare · Content Instagram Reels grid

Instagram Reels grid

A run of short-form video content published to Instagram Reels for Medcare.

Medcare · Graphic Design Awareness poster design

Awareness poster design

Dementia & Alzheimer's awareness creative designed for Medcare's social channels.

Medcare · Graphic Design Instagram carousel design

Instagram carousel design

“8 real longevity habits” — a multi-slide carousel designed for organic reach.

Medcare · Graphic Design Parents’ Day campaign creative

Parents’ Day campaign creative

Seasonal greeting design for Medcare’s Parents’ Day campaign.

Medcare · Graphic Design Preventive care ad creative

Preventive care ad creative

Paid social ad design encouraging proactive over reactive healthcare.

Vision Frame Studios — office to podcast studio

A plain office space, redesigned end-to-end into a camera-ready podcast studio.

Plain office space before the studio redesign
Before
Finished podcast studio after the redesign, with fireplace, boucle chairs, and warm lighting
After

Studio build walkthrough

Experience

Where the work has happened.

Oct 2025 — Present

Marketing Specialist

Medcare

Owning digital marketing campaigns for Medcare's Dubai operations, from planning through to conversion, across paid, organic, and video channels.

2024 — 2025

Social Media Coordinator

Kristu Jayanti University, Bangalore

Jul — Aug 2024

UI/UX Designer

Cognifyz Technologies, Bangalore

Ongoing

Freelance

Vision Frame Studios · Ezer HR · Iype's Holiday Homes

Education & Certifications

Credentials.

MCA

Kristu Jayanti University

2025

BCA

St. Joseph's College, Devagiri

2023

UI/UX Design Certification

Cognifyz Technologies

UI/UX Design Certification

Futura Labs

Power BI

Office Master

LaTeX for Technical Writing

IIT Bombay

Android App Development

IIT Bombay

Contact

Let's build something.

Based in Dubai, UAE, and open to full-time roles across marketing and design. Reach out directly, or send a note through the form.

Opens your email client, addressed to Akhila.