Marketing Specialist | Graphic Designer
Social Media Specialist · Video & Photography · Content Creator — building full-funnel brand stories from concept to conversion, based in Dubai.
Marketing Specialist and designer with 3 years across paid advertising, SEO, content creation, video editing, social media management, and lead generation.
I currently drive digital marketing for Medcare, a US-based telehealth company, owning campaigns from planning through to conversion — and I bring a freelance background in web development, brand strategy, and podcast/video production alongside it.
My design foundation (Figma, Adobe Creative Suite, Canva) means the content I plan is also the content I build. I'm comfortable running multiple clients and channels at once, and I'm looking to bring a full-funnel, data-informed skill set to my next role in Dubai.
The tools that carry a campaign from strategy to a finished, on-brand asset.
A cross-section of full-funnel work — from paid lead generation to on-set video production and brand identity.
Own end-to-end digital marketing for a US telehealth company's Dubai operations: Google Ads and Meta Ads lead generation, SEO, and content across Instagram, YouTube, TikTok, and X, including bilingual English/Spanish video and podcast production.
Handle client accounts end-to-end — lead generation through quotations to conversion — for a Dubai podcast and video production studio. Run Meta Ads lead campaigns, produce on-site podcast/video shoots, grew the studio's Instagram and TikTok from scratch, and designed the studio's logo and brand identity. Also designed the studio's physical space — a green screen production room and a podcast interview set, built out from a plain office.
Built and maintained business websites, designed logos and brand assets, and ran marketing strategy and LinkedIn presence for freelance clients — Ezer HR and Iype's Holiday Homes.
Designed responsive UI layouts and interactive prototypes for web and mobile in Figma, refined through usability testing.
Two brands designed end to end — logo, colour, and the collateral that carries it across apparel, web, print, and social.
Logo and wordmark system for Medcare's US telehealth brand, designed for use across the website, ads, and social — with a full set of icon and lockup variations for different placements.
Circular icon, wordmark, and combination lockups — in light and dark, for icon-only and full-name placements.
Logo and full brand identity for a Dubai podcast & video production studio, designed alongside their social presence and physical studio build.
Logo applied to staff polos and event ID badges.
Homepage concept for the studio’s “Rent a Studio” booking site.
Profile and content mockups designed for Instagram.
Signature yellow paired with black and white across every touchpoint.
Logo and brand identity for a UAE HR, recruitment & immigration consultancy, plus their printed company profile.
Services, brand colours, and imagery laid out for a printable company profile.
Mission, vision, and the sectors the consultancy serves.
Web and mobile flow design for Medcare's telehealth eligibility checker — from wireframed user flow to a polished, on-brand interface.
High-fidelity screens for the eligibility form, results, terms, and visit-prep pages.
End-to-end mobile flow mapping the eligible, error, and ineligible paths.
Behind-the-scenes on Medcare's podcast series — writing episode scripts, coordinating guests and shoots, directing in-studio, and publishing bilingual English/Spanish episodes.
English
How Community Health Integration helps seniors thrive — Medcare Podcast.
English
What seniors must track for better health — Medcare Podcast.
Español
Cómo un trabajador social transforma vidas por teléfono.
Español
Un vistazo a la vida de un trabajador social.
Researching, writing, and publishing senior-health and Community Health Integration (CHI) articles for Medcare's blog — every post produced bilingually, in English and Spanish.
Why protein quality — not just eating less — is what drives sustainable, healthy weight loss.
Breaking down the body's daily cortisol rhythm — and what it means for energy and sleep.
An explainer on CHI's care-coordination service and the everyday needs it covers for older adults.
A companion piece on how care coordination closes everyday gaps for older adults.
A plain-language guide to symptoms, causes, and treatment for one of the most common age-related eye conditions.
A closer look at the platforms and spaces behind the work above — Medcare's campaigns, plus the graphic design and studio build for Vision Frame Studios.
medcare.org landing on page 1 of Google for a core telehealth search term.
Moved a core Medicare telehealth keyword from position 10 up to position 4 on Google through on-page SEO and content work.
Paid search ad copy and targeting for MedCare Telehealth, ranking in the Sponsored results for a core search term.
Lead-generation campaigns planned, launched, and tracked across Facebook & Instagram.
Search campaign performance — clicks and impressions tracked over a 30-day window.
A plain office space, redesigned end-to-end into a camera-ready podcast studio.
Studio build walkthrough
Medcare Telehealth · Dubai, UAE (On-site)
Shamgar Software Solutions · Bangalore, India
Cognifyz Technologies · Bengaluru, India
Podcast Studio & Digital Marketing Agency · Dubai, UAE
Dubai, UAE
Kristu Jayanti University
St. Joseph's College, Devagiri
Cognifyz Technologies
Futura Labs
Office Master
IIT Bombay
IIT Bombay
Based in Dubai, UAE, and open to full-time roles across marketing and design. Reach out directly, or send a note through the form.
